What is a Landing Page?
A landing page is a single website page dedicated to convert a potential customer or capture a visitor’s information.
A good landing page will be targeted to a particular stream of traffic – such as from Google Ads or an Email Campaign – and, because it is targeted, and because it has an interesting offer, will convert a higher percentage of your website visitors.
A landing page could be your homepage, a page within your site structure, or a standalone page created for a special event, sale or other instance to capture conversions.