What is Search Engine Marketing (SEM)?
SEM is the practice of advertising on search engines to gain website traffic. Businesses bid for one or more search terms or keywords, in order to display their advertisement within page 1 search results.
SEM leverages the power of search engines like Google, to reach potential customers at the perfect time and place, thereby providing a highly targeted method to obtain motivated leads to sell your products and services.
Ads can be targeted to keyword, location, product/service category or even demographic. All activity is measured to determine the campaign performance over time.
When to use
We suggest using SEM to boost traffic to your site during particular marketing campaigns or seasonal times of the year to suit your business industry. This is also useful when just starting out with a site to get some instant traffic, particularly for ecommerce sites.