Search Engine Marketing

Go straight to the top of Search with Pay-Per-Click Campaigns via Google Ads

What is Search Engine Marketing (SEM)?

SEM is the practice of advertising on search engines to gain website traffic. Businesses bid for one or more search terms or keywords, in order to display their advertisement within page 1 search results.

SEM leverages the power of search engines like Google, to reach potential customers at the perfect time and place, thereby providing a highly targeted method to obtain motivated leads to sell your products and services.

Ads can be targeted to keyword, location, product/service category or even demographic. All activity is measured to determine the campaign performance over time.

When to use

We suggest using SEM to boost traffic to your site during particular marketing campaigns or seasonal times of the year to suit your business industry. This is also useful when just starting out with a site to get some instant traffic, particularly for ecommerce sites.

What is Search Engine Marketing (SEM)?

SEM is the practice of advertising on search engines to gain website traffic. Businesses bid for one or more search terms or keywords, in order to display their advertisement within page 1 search results.

SEM leverages the power of search engines like Google, to reach potential customers at the perfect time and place, thereby providing a highly targeted method to obtain motivated leads to sell your products and services.

Ads can be targeted to keyword, location, product/service category or even demographic. All activity is measured to determine the campaign performance over time.

When to use

We suggest using SEM to boost traffic to your site during particular marketing campaigns or seasonal times of the year to suit your business industry. This is also useful when just starting out with a site to get some instant traffic, particularly for ecommerce sites.

Our Advertising Services

PPC Advertising

Reach Potential customers by going straight to the top of search with Google Ads

Landing Pages

Single pages on websites designed to convert visitors from digital advertising campaigns

ReMarketing

Increase conversions by marketing to people who have all ready visited your website

PPC Audits

Are you currently running Google Ads but not getting any return?

PPC Advertising

Reach Potential customers by going straight to the top of search with Google Ads.

Landing Pages

Single pages on websites designed to convert visitors from digital advertising campaigns.

ReMarketing

Increase conversions by marketing to people who have all ready visited your website.

PPC Audits

Are you currently running Google Ads but not getting any return?

DISCOVER HOW WE TAKE YOUR BUSINESS
TO THE NEXT LEVEL

Let’s get to know each other…. No fees, no obligation, no commitment. First phone consult is FREE, let’s talk!

1300 865 222

Our SEM Process

Campaign traffic boost for your website!

Promoting

Research

We take the time to properly evaluate and benchmark the products or services you offer, upon which future measurables will be compared. Our initial audit and keyword research details your current situation, thereby providing a foundation for us to work from.

Promoting

Strategy

Every campaign is unique and no two industries, or brands are the same. Based on your audit results and specific industry requirements, we map out and execute a custom strategy for each of your services or products.

Promoting

Performance

Our ongoing measurement of keywords and relative performance enables us to fine tune the strategy as the campaign progresses, thereby resulting in greater traffic levels for you site. Statistical analysis allows us to build further on the strengths of your campaign.

Research

Keyword Research

Determining the keyword to bid on is the foundation of a successful campaign. We’ll research keywords and costs to determine which keywords have the potential to provide the best ROI.

Competitor Analysis

Sometimes re-inventing the wheel is not always the best approach. We analyse what is working well and what is not working for your competitors

Strategy

Ad Copy Creation

We write engaging and keyword driven Ad copy with clear calls to action. An effective Ad should to be specifically worded to the persons search query.

Landing Page Optimisation

Landing your Ad visitors to your existing home page is typically not the most effective sales path. We build specific landing pages for your Ads, that provide the best opportunity to convert the new visitor.

Negative Keyword

Development

Campaigns often need to start out with a wide variety of keywords. We constantly analyse your campaign to remove any versions that are not relevant to your business.

Performance

Our focus for SEM campaigns is ultimately the number of new enquiries and sales your business receives as a result of your campaign.

There are many KPIs and statistics that we constantly monitor to ensure you are obtaining the best volume of motivated and engaged visitors.

The campaigns require constant tweaking based on statistics and results, and our analytical skillset sees us best placed to drive postive outcomes for your business.

DWS Google Ads Research

Strategy

Ad Copy Creation

We write engaging and keyword driven Ad copy with clear calls to action. An effective Ad should to be specifically worded to the persons search query.

Landing Page Optimisation

Landing your Ad visitors to your existing home page is typically not the most effective sales path. We build specific landing pages for your Ads, that provide the best opportunity to convert the new visitor.

Negative Keyword

Development

Campaigns often need to start out with a wide variety of keywords. We constantly analyse your campaign to remove any versions that are not relevant to your business.

Research

Keyword Research

Determining the keyword to bid on is the foundation of a successful campaign. We’ll research keywords and costs to determine which keywords have the potential to provide the best ROI.

Competitor Analysis

Sometimes re-inventing the wheel is not always the best approach. We analyse what is working well and what is not working for your competitors

DWS Google Ads Performance

Performance

Our focus for SEM campaigns is ultimately the number of new enquiries and sales your business receives as a result of your campaign.

There are many KPIs and statistics that we constantly monitor to ensure you are obtaining the best volume of motivated and engaged visitors.

The campaigns require constant tweaking based on statistics and results, and our analytical skillset sees us best placed to drive postive outcomes for your business.

Discover how we test, research and implement change to optimise your results

DWS is always researching new ways to boost your ads to the top of search engine results.
Here are the top strategies we implement to achieve your desired goal.

Discover how we test, research and implement change to optimise your results

DWS is always researching new ways which will boost your web ads to the top of search engine results. Here are the top strategies we implement to achieve your desired goal.
Discover how we test, learn and implement change to optimise your results

Discover how we test, research and implement change to optimise your results

DWS is always researching new ways which will boost your web ads to the top of search engine results. Here are the top strategies we implement to achieve your desired goal.

Campaign Traffic Boost for your website

OUR SEM PLANS

Our plans are platform based and structured to offer a solution within your budget. You can be sure to be leverage the most diverse traffic opportunities possible. All prices include GST and have no contract commitment.

Monthly Plan

Included Functionality

  • Keyword Discovery
  • Keyword Analysis
  • Ad Writing & Preparation
  • Budget Management
  • Bidding Management
  • Landing Page Construction
  • Campaign Management
  • Campaign Optimisation
  • Monthly Reporting & Analysis

Monthly Management Plans Available

LET'S TALK

Get in touch to discuss your next digital project.