In simple terms, SEO is digital PR. It is about getting a website to the top of search engines like Google to increase the possibility of attracting more visitors and thus business leads or sales. SEO will allow you to connect with those searching for your product or service and help turn them into customers.

SEO nowadays is more important than ever. Everyone uses search! Think about how convenient the Internet is for a consumer. They can search for a business, review products, review the business, and even make purchases. This can be done from the comfort of their home on a desktop, or while on the go from a tablet or mobile device.

Put simply, if you want your website to be found, SEO is an absolute must.

Here are 5 reasons why you need SEO

1. Online Presence

Your website needs to be found in order for it to generate business and when SEO is done correctly it can deliver endless and consistent traffic to your website

It is important for your website to be noticed right away as 75% of Internet searchers do not go beyond the first page of the search results. Which makes SEO is a pivotal aspect of any online marketing for your website.

2. Increase Traffic

Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.

3. Affordability

SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.

SEO targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for you.

4. Rate Of Interest

SEO provides trackable and quantifiable results, Everything an SEO firm does is measurable, how many searches are done for your keywords, how many people are going to the website via Google, what are they doing once they arrive on your website all is measurable.

There is no other form of online marketing that can deliver a return quite like SEO. Often times a business won’t have success with search engine optimization because they sign up with an inexperienced company or one that is simply outsourcing the work overseas and has absolutely no idea what a successful SEO campaign consists of.

5. SEO Takes Advantage Of Weak Competition

Not all companies use SEO and those that do may not be utilising it correctly.

SEO is specialisation. It is not an endeavour that can be learned over-night and applied successfully, and for those that still do not believe in the capabilities of SEO and resort to traditional marketing strategies can be exposed and left behind.

So many companies fall for services that promise the world for a few hundred dollars and this just isn’t realistic. You have to be willing to invest in a service that does it correctly.

There are many companies who seem to know little, if anything, about SEO, but are more than willing to take your money. If an SEO offer sounds to good to be true, then walk away, because in most cases it will be a scam. Here is the Top 10 SEO scams that are around today.

At Discover Web Solutions, we are digital marketing specialists who offer innovative solutions to small businesses. Call us today on 1300 865 222 for exceptional services.